Content to read
- traditional marketing
- digital marketing
- traditional marketing vs digital marketing
- bottom line consisting conclusion
Traditional Marketing
Traditional marketing is nothing but the various offline advertising and promotions . It is a way to reach out to a semi-targeted audience in order to get a lead and convert it in to sales. Traditional marketing is the old way of marketing Technique.
It includes newspaper ads, print advertisements, flyers, billboards, TV ads, radio ads, etc. which companies used in the early period to market their product.
The four phases of Traditional Marketing are Interest, Awareness, Desire, and Decision.
Digital Marketing:
Digital marketing is a modern marketing technique which is presently millions of peoples are using in order to sells products and services online. The component of digital marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platform…
Digital Marketing consist Marketing of any kind of business through digital media and devices such as Google, YouTube, Facebook, Instagram, twitter etc.
The four phases of Digital Marketing are Planning, Conversation, Content, and Sequels.
Traditional Marketing Vs Digital Marketing
following is the table in order to better understanding about traditional market Vs Digital Market.
| Sl. No. | Particular | Traditional Marketing | Digital Marketing |
| 1 | Reach | The traditional marketing has local reach. | The digital marketing has a global reach. |
| 2 | User’s option | There is no option to the users except to watch the ads. | There is an option to Users to skip the ads if they don’t have interest. |
| 3 | Way of communication | One-way communication occurs in traditional marketing because of its rigid means to carry out the process of marketing. | Two-way communication occurs that leads to more customer satisfaction. |
| 4 | Way of Promotion | The way of promotion of products and services through TV, Telephone, Banner, Broadcast, Door to Door, and Sponsorship, etc. | The way of promotion of products and services through digital media or electronic mediums like SEO, SMO, PPC, etc. |
| 5 | Brand Building | Traditional marketing is not very good for Brand building. | Digital Marketing is very good, efficient and fast for brand building. |
Bottom line consisting Conclusion
If we study above table we will understand that even though digital marketing is growing very fast specially after covide-19 pandemic. but if you are new in business of selling products or providing services you can not avoid traditional marketing importance as you needs to do local reach through traditional marketing system however now a days digital marketing is also providing local reach with the help google and Justdial etc.
Rajkumar Saxena
Raj Digital Park Suvidha Kendra
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